Commercial illustration for Elsewhere, a US-based creative retreat set in simple cabins, close to nature, 2018.

Elsewhere is a new kind of retreat

Perfectly simple cabins, close enough for spontaneity, far enough to disconnect completely. Gather your friends, wrangle your kids, or visit solo, stay the night or stay the week: it’s everything you need and nothing you don’t.

Illustration of little cabins set in nature

The project

As they were about to launch, Elsewhere reached out to me to create an illustration representing their retreats, to be used across their website and social media.

To highlight the richness of the experience, I created a modular illustration that can be broken down into smaller modules, each illustrating a different aspect of the retreat: nature, family, leisure, creativity etc. These modules can exist alone, or together, and can be combined in different ways, to convey different messages, making for a versatile and flexible communication tool.

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